Digital Marketing Weekly Digest on 12-16 of February 2024

Google Unveils Gemini: A Leap Forward in AI Integration

In a significant development, Google has announced the integration of its advanced AI system, Gemini, across its suite of products and services. This move marks a milestone in making state-of-the-art AI technologies accessible in everyday applications. Gemini, which has outperformed humans in tests across various domains such as language, image, audio, and video understanding, is now powering features across consumer apps like search, Workspace, and Google Cloud. Sundar Pichai, CEO of Google and Alphabet, highlighted the introduction of the largest Gemini model, Ultra 1.0, which excels in knowledge and problem-solving abilities across 57 diverse subjects. Furthermore, Google introduced ‘Gemini Advanced’ through the Google One AI Premium subscription, offering enhanced AI capabilities at a monthly cost. This subscription includes benefits like expanded cloud storage, signifying Google’s effort to bundle its top AI features into a single offering.

Gemini Mobile App: Bridging AI with Mobile Usability

Google has taken a step further by rebranding its AI system Bard to Gemini, launching a new Ultra 1.0 model, and introducing a Gemini mobile app for both Android and iOS platforms. The rebranding reflects the system’s enhanced capabilities in handling complex tasks, such as coding and creativity, through the new Ultra 1.0 model. The mobile app aims to provide users with easy access to AI technologies on their smartphones. Sissie Hsiao, Vice President and General Manager of Gemini, emphasized the diverse applications of the AI since its inception, from job interview preparations to creative image generation. The launch of the mobile app and the introduction of Gemini Advanced underscore Google’s commitment to making its AI technologies more accessible and useful in a variety of contexts.

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Enhancing ChatGPT Responses with Refined Prompting Techniques

Researchers from the Mohamed bin Zayed University of AI have published a study revealing that offering tips and employing directness in prompts can significantly improve the responses generated by ChatGPT. The study explored 26 different prompting strategies on multiple Large Language Models (LLMs), including GPT-3.5 and GPT-4, identifying that neutral prompts not including politeness phrases like “please” or “thank you” enhanced the AI’s performance. Particularly, the strategy of offering a tip showed an improvement of up to 45% in the quality of ChatGPT’s responses. This research not only sheds light on effective ways to interact with AI systems but also opens up new avenues for optimizing the use of LLMs in various applications.

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