Digital Marketing Weekly Digest on 13-17 of November 2023

Google Bard Enhances AI Capabilities for Teenagers

Google has recently expanded the capabilities of its AI tool, Bard, to cater to teenage users. This update introduces advanced features in mathematics assistance and data visualization, aiming to enrich educational experiences for young people. In parallel, Common Sense Media launched the first AI ratings system, assessing AI tools based on ethical use, transparency, and safety. Bard received recognition for its creativity in storytelling but also faced scrutiny for potential biases and misinformation in AI-generated content.

Innovative AI Shopping Tools Unveiled by Google for Holiday Season

Google is revolutionizing holiday shopping with its new AI-powered tools. These tools are designed to assist users in exploring gift ideas, visualizing products, and virtually trying on clothes. Through its Search Generative Experience, Google’s AI can generate customized gift suggestions and realistic images of apparel items, enhancing the online shopping experience. This initiative reflects Google’s ambition to make holiday shopping more personalized and efficient using AI technology.

Microsoft’s Copilot AI Integrates OpenAI GPTs for Enhanced Digital Interactions

Microsoft has announced major upgrades to its Copilot AI Companion, integrating it with Bing Chat and Bing Chat Enterprise. This integration will include OpenAI GPTs, offering users a more tailored and creative digital interaction experience. Additionally, developers will have the opportunity to create and publish plugins for Copilot through the Microsoft Partner Center, potentially improving user experiences across various platforms. This move signifies Microsoft’s commitment to advancing AI technology and making it more accessible and customizable.

OpenAI Temporarily Suspends New Subscriptions to ChatGPT Plus

OpenAI has decided to temporarily halt new subscriptions and upgrades to its ChatGPT Plus service. This decision comes in response to an overwhelming demand for the service, particularly after the release of features like GPT-4 Turbo and custom GPTs. Users with free accounts have expressed frustration over this pause. The surge in usage has also led to the appearance of supposed ChatGPT Plus accounts on auction sites like eBay. OpenAI aims to maintain quality service for existing users during this period of high demand.

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