PPC Weekly Digest on 18-22 of September 2023
Wix Integrates with IndexNow for Quicker Content Indexing
Wix, a leading web development platform, has joined forces with IndexNow to speed up content indexing on premium sites. Through a collaboration with Microsoft Bing, Wix provides a streamlined approach to alerting search engines about content updates. Using IndexNow, sites can directly inform search engines of content modifications, bypassing the slower methods of search engine crawling or sitemaps. Einat Hoobian-Seybold from Wix highlighted the company’s commitment to delivering exemplary out-of-the-box SEO solutions.
Google Ads Tightens Misrepresentation Policy Standards
Google Ads is bolstering its Misrepresentation policy to ensure greater transparency and trust among advertisers. Starting November 21, 2023, issues related to non-fulfillment of a product/service due to a lack of qualifications will fall under the Unacceptable Business Practices policy. Offenders who break this revised policy risk immediate Google Ads account suspension without any prior warning. Nevertheless, advertisers have the right to appeal if they deem the penalty unjust, reflecting Google’s commitment to combating deceptive advertising practices and maintaining user trust.
Microsoft Advertising Rolls Out 3 Generative AI Features
Microsoft is advancing its advertising offerings with three generative AI enhancements, reshaping user engagement with search engines and online advertisements. The forthcoming “Compare & Decide Ads” will cater specifically to the Bing Chat experience, enabling users to juxtapose options based on their criteria. Partnerships for the “Ads for Chat API” have been initiated with Snapchat’s My AI chatbot and Axel Springer’s product Hey_. Additionally, the innovative “Copilot” feature in Microsoft Advertising promises to assist advertisers by recommending optimal images, headlines, and descriptions, indicating a transformative shift for the advertising industry.
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