PPC Weekly Digest on 20-01 of February 2024

Google Ads Introduces Gemini AI for Enhanced Campaign Creation

Google has integrated its advanced artificial intelligence model, Gemini, into the Google Ads platform, revolutionizing how advertisers create campaigns. Announced by Shashi Thakur, Vice President and General Manager of Google Ads, this integration aims to simplify the ad creation process and improve alignment with evolving search behaviors. Gemini will enable more intuitive, conversational interactions for setting up search advertising campaigns, promising better ad content and keyword generation with minimal effort. Currently available in beta to English-speaking advertisers in the US and UK, with plans for global and multilingual expansion, Google’s move signifies a significant leap towards leveraging AI to enhance advertising effectiveness and user experience.

Google Ads Enhances Campaign Insights with Privacy-Conscious Feature

Ginny Marvin, Google Ads Liaison, recommends using Search Terms Insights to analyze private search queries labeled as “Other” to improve campaign optimization. This feature addresses advertisers’ concerns about a significant portion of ad spend and conversions falling under unspecified terms due to privacy thresholds. Search Terms Insights offers a comprehensive analysis of all search terms, including private ones, by grouping them into categories and subcategories based on intent. This allows advertisers to gain deeper insights into their campaigns’ performance and refine their strategies accordingly, even with Google’s privacy measures in place.

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Microsoft Reports 8% Growth in Search and News Advertising Revenue

Microsoft, now a $3 trillion company, has reported an 8% increase in search and news advertising revenue, marking its strongest financial quarter yet, including contributions from Activision Blizzard. Despite this growth, there’s a noted slowdown from the previous quarter’s 10% rise. The company also saw a 9% increase in LinkedIn revenue and an 18% overall sales boost, totaling $62 billion. Notably, Microsoft’s success is largely attributed to its Office and cloud services, along with a significant 61% rise in Xbox games and services revenue following the acquisition of Activision Blizzard. CEO Satya Nadella highlighted the application of AI across Microsoft’s tech stack as a key driver of customer acquisition and sector-wide productivity gains.

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