PPC Weekly Digest on 25-29 of September 2023
Microsoft and Snap’s Partnership for Snapchat’s My AI Sponsored Links
Microsoft Advertising and Snap unveiled an innovative partnership, positioning them at the forefront of advertising technology. Through Microsoft’s Chat Ads API, Snap will present sponsored links in Snapchat’s My AI chatbot, promising an enhanced user experience.
This feature capitalizes on Snapchat’s vast reach, boasting 750 million active monthly users. Microsoft’s recent developments in AI, especially with Bing and ad recommendations, complement this venture. Advertisers stand to benefit significantly, accessing a vast, primarily youthful demographic on Snapchat.
6 Audience Ads Updates From Microsoft Advertising
Microsoft Advertising has spotlighted a series of enhancements for advertisers, aiming to optimize ad campaign budgets, reach new audiences, and diversify ad choices for specific sectors. Six updates were introduced to Audience Ads, harnessing consumer intent signals to target potential customers on MSN, Microsoft Edge, Outlook.com, and other platforms.
Notable features include automated real-time bids for conversions, expansion of Audience Ads to 58 new markets (covering 187 globally), predictive targeting, and new placements across Microsoft’s ecosystem. Furthermore, in an effort to appeal to a broader audience, Microsoft is transitioning from ‘Hotel Campaigns’ to ‘Lodging Campaigns’. They’ve also initiated more vertical-specific ads across their search partner network.
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