PPC Weekly Digest on 7-11 of August 2023

X’s Brand Safety for Advertisers

To ensure a more trustworthy ad environment, X is launching new brand safety features. While the specifics were not detailed, the overarching goal is to offer advertisers more control and transparency over where their ads appear, aligning better with brand values and preventing inadvertent associations with inappropriate content.

Google’s Updates and Releases

  • Performance Max Best Practices Guide: Google’s updated guide for retail marketers emphasizes targeting major retail events, refining campaign structures, and using new reporting features.
  • Holiday Advertising Playbook: Google’s revised guide highlights AI’s pivotal role in advertising, insights from 2023 consumer behavior data, and introduces new tools like Product Studio.
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