SEO Weekly Digest on 2-6 of October 2023

Google Confirms Resolution Of Indexing Bug

Google recently acknowledged a technical glitch causing delays in indexing new web content. While the exact timeline for a fix wasn’t initially provided, an update later confirmed the bug was resolved. During the issue’s occurrence, content published might not have been immediately reflected in Google search results, notably affecting news publishers. As the issue is now resolved, any unpublished content during the bug should soon get indexed by Google as per usual.

Google Launches October 2023 Core Algorithm Update

Google is rolling out the latest in its series of core algorithm updates, named the “October 2023 Core Update”. This is the third core update for this year after previous rollouts in March and August. Website owners can expect to see fluctuations in search rankings during the multi-week rollout period. These core updates can significantly influence site rankings on the search engine results page (SERPs). Google emphasizes the importance of producing high-quality content, maintaining good user experience, and demonstrating expertise in specific fields to improve rankings.

How AI Search Will Impact SEO

With AI-driven search results becoming inevitable, marketers are urged to adapt. Google and Bing currently use a hybrid model of traditional search mixed with chatbot-like interactions. However, startups like Perplexity AI are offering newer ways to search. The evolution in AI search indicates that title importance and site favicons could play critical roles in attracting user clicks in the future. Furthermore, with the paradigm shift from ten blue links to a focus on the top three results, the industry must adapt strategies to current search trends. Google’s Search Generative Experience (SGE) and how it lists websites is an area SEO professionals should monitor closely.

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