SEO Weekly Digest on 06-10 of November 2023
Google’s Perspective on Topical Authority: Simplifying SEO Jargon
Google’s John Mueller recently affirmed a Reddit discussion which deconstructed the often-used SEO phrase ‘Topical Authority.’ The conversation highlighted that ‘Topical Authority’ essentially boils down to website relevancy and authority in search results. This clarification suggests that while Google recognizes site authority, the concept of ‘Topical Authority’ as a revolutionary SEO strategy might be overemphasized by some in the industry.
Advancements in Structured Data for Educational Videos on Google
Google has introduced a new structured data markup specifically for educational videos, aiming to refine search results and improve user experience. This schema.org metadata will allow publishers to specify the educational level, concepts, and skills of instructional videos. Videos properly marked up may also feature enhanced information in search results, aiding users in quickly finding content relevant to their educational needs.
Core Web Vitals: Significant Time Savings in Web Browsing
Google has reported that optimizations in Core Web Vitals have resulted in saving over 10,000 years of page load time for Chrome users in 2023. Core Web Vitals, a set of metrics developed by Google, focus on user experience aspects like load time and visual stability. Despite this achievement, Google notes that over half of the sites still don’t meet these thresholds, indicating room for further improvement.
Global Expansion of Google’s Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE), a feature utilizing generative AI, has expanded to over 120 countries, marking its largest rollout to date. This update introduces new interactive features such as follow-up questions and translated word clarification, enhancing the search experience. While this expansion demonstrates Google’s commitment to evolving search technology, it also raises ongoing concerns about AI accuracy and bias.
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