SEO Weekly Digest on 18-22 of September 2023

TikTok Experiments with Google Search Links Integration

On September 22, 2023, TikTok started testing a feature to display links to Google search results on its internal search results page. This addition is characterized by a small link with a Google logo. While TikTok has clarified that it does not endorse or take responsibility for Google search results, the company has confirmed that it is indeed experimenting with such third-party integrations. There are speculations on whether this might be an effort by Google to reclaim some search traffic from TikTok. It remains uncertain whether this is a mere test or the beginning of a wider rollout paid for by Google.

Bing Webmaster Tools Phasing Out Disavow Links Feature

In a significant update, Bing Webmaster Tools announced that it would be retiring the disavow links feature in October 2023. Originally launched in 2012, this feature enabled website owners to indicate which incoming links Bing should disregard when assessing site quality. The removal decision stems from Bing’s advances in AI technology, which now allow it to autonomously discern between natural and unnatural links. Bing emphasized its updated algorithm’s ability to understand the “context and intent” behind links. Webmasters are reminded to adhere to Bing’s link-related guidelines, and despite this change, Bing will continue providing backlink report features. The move underscores a growing trend of AI technologies reducing the need for traditional link management tools.

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