SEO Weekly Digest on 20-01 of February 2024

Google Integrates TikTok Videos into Search Results and Featured Snippets

In a recent development, Google has started incorporating TikTok videos into its Search Generative Experience (SGE) and featured snippets, marking a significant shift in how search results are presented. According to Danny Goodwin’s report on January 31, 2024, this integration highlights TikTok’s growing importance in search queries. The visibility of TikTok content in these critical areas of Google’s Search Engine Results Pages (SERPs) suggests a blurring of lines between social media and search engines. This move could have substantial implications for brands and businesses seeking to engage with audiences, especially as TikTok becomes a popular choice for searches among Gen Z users. With TikTok videos now appearing in Google’s short videos carousel since 2020 and Microsoft Bing also promoting TikTok content, the trend underscores the platform’s rising role in information discovery and consumption.

Google Clarifies Impact of Syndicated Content on SEO Rankings

Google’s John Mueller recently addressed concerns regarding how syndicated content impacts SEO rankings, specifically when Google selects a syndication partner as the canonical source over the original content publisher. In a response to Lily Ray’s inquiry on X (formerly Twitter), Mueller shed light on the complex dynamics of ranking signals associated with syndicated content. Google advises against using cross-domain canonicals for syndicated content, recommending the meta noindex tag instead to ensure original publishers retain SEO value. This guidance aims to prevent confusion and ensure the original content does not lose ranking signals to syndication partners. Google’s stance highlights the importance of clear syndication practices to maintain the integrity of search results and the value of original content.

Customer Acquisition Cost (CAC)

Google to Update Core Web Vitals with New INP Metric

Google announced a significant update to its Core Web Vitals, introducing the Interaction to Next Paint (INP) metric, which will replace First Input Delay (FID) starting March 12. This change aims to provide a more comprehensive measure of a site’s responsiveness by evaluating the time from a user’s interaction to the visual response of the page. Websites are advised to assess their current INP performance and optimize for better interactivity to meet the “good” INP threshold. This update underscores the importance of site responsiveness in search rankings and user experience, urging developers to prepare for the transition by optimizing their web properties

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