SEO Weekly Digest on 25-29 of September 2023

Google Wraps Up September 2023 Helpful Content Update

Google completes its September 2023 Helpful Content Update, focusing on promoting user-first content and demoting content tailored for search engines. The update brought forth changes in the AI and third-party content guidelines and provided advice on recovery for those affected by these changes.

Alleged Coordination Between Google Search & Ad Execs Exposed

The U.S. antitrust lawsuit has brought to light emails from Google Search, Chrome, and Ads executives strategizing ways to boost ad revenues. The discussions raised concerns, especially since they involved the manipulation of search queries on Chrome to enhance ad revenues. This revelation seems to contradict Google’s long-standing claim of a firewall between their Search and Ad teams.

BBB Rating: Is It A Google Ranking Factor?

Despite speculation over the years, Google has confirmed that the Better Business Bureau (BBB) rating isn’t a factor in its ranking algorithms. Although Google had previously mentioned BBB in its search quality rater’s guidelines, it no longer views BBB ratings as a measure of quality for SEO purposes.

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