SMM Weekly Digest 10-14 July 2023

Over 100 million people have signed up for Threads in less than a week

Threads, Meta’s new social network, has already reached 100 million users, with the first million signing up within 5 hours of the platform’s launch.

Mark Zuckerberg, the founder of Meta, has described this as organic demand. Meta has yet to promote the platform.

In comparison, Instagram took two and a half years to reach 100 million users.

However, interest in Threads has dropped considerably, while Twitter continues to enjoy a stable level of popularity.

Meta blocks Canadian news content

Meta has blocked news content for Canadian users on Facebook, Instagram, and Threads in response to a local law concerning online news.
The Online News Act requires internet companies such as Google and Meta to pay publishers for the use of their content. Neither Google nor Meta are happy with this decision; Meta has already blocked news content on its platforms, with Google planning to do the same in the near future.

In response, the Canadian government has stopped advertising on Facebook and Instagram. At the moment, there is no word of the possibility of negotiation.

YouTube is requiring fan accounts to make it clear that they’re fan accounts

From August 21, 2023, all YouTube channels devoted to artists and bands will be required to make it clear in their username that they are fan pages. It’s thought that this move will protect artists’ original accounts.

YouTube’s policy in this regard is continuing to increase in severity. Representatives of the platform have already stated that a single change to a channel name is not enough; there have already been cases where channel names have been changed to use similar characters to their previous names, e.g., from PewDiePie to PewD1eP1e, which can confuse users.

Twitter has started sharing advertising revenue with content creators

In addition to its existing monetization program, Twitter is planning to share advertising revenue with content makers.

In order to receive payouts, users must be verified or have a paid Twitter Blue subscription, have at least 5 million post views over the previous 3 months, and be located in a country where the Stripe payment service is available.

Payouts from Twitter are determined according to the number of views. Ashley St. Clair, a writer for the Babylon Bee, stated that Twitter pays around $8.52 per million views. Twitter has yet to provide exact figures.

Instagram is testing automatic tags

Instagram is testing a feature that adds automatic product tags to stories posted by companies and brands. This seems to suggest that the platform will continue to compete with TikTok on the eCommerce front.

For now, product tags will only appear for brands that have a product catalog linked to their account, and will only be available to a limited number of accounts. Instagram plans to use this feature to increase the number of sales made directly within the app.

TikTok is expanding TikTok Shop

In April 2023, TikTok launched its beta version of TikTok Shop, which allows users to make purchases while watching videos on the app. At launch, the feature redirected buyers to the seller’s website.

Now, TikTok is suggesting that companies synchronize their catalogs with TikTok’s own special sales center, so that users can make purchases without having to go to any third-party sites. This will make it faster for users to buy things, while increasing the number of sales overall. Moreover, businesses won’t have to pay any commission to TikTok for 90 days.

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