YouTube Updates Monetization Rules for Content Discussing Sensitive Topics

YouTube is bringing a change that content creators will welcome. The platform is altering its Advertiser-Friendly Content guidelines related to controversial subjects.

New Monetization Opportunities for Creators

Previously, the following topics were considered too sensitive for monetization:

  • Sexual and domestic abuse.
  • Abortions.
  • Eating disorders.

But with the new update, as long as creators discuss these topics without delving into graphic detail, they can earn ad money from them.

Why This Change?

YouTube decided on this shift after getting feedback from many content creators. They felt that their videos were unfairly marked with “yellow icons”, indicating limited or no ads, simply for referencing controversial subjects. The platform believes this change will encourage more creators to talk about these issues for educational reasons and still make money.

Brands Should Tread Carefully

While this gives advertisers more chances to show their ads, they should think hard about where they want their ads to appear. It’s essential to decide if they’re okay with their products or services being promoted next to content talking about sensitive topics, even if the content isn’t graphic.

Specifics on Eating Disorders

YouTube is paying extra attention to content centered around eating disorders. Videos that show or promote the following topics will not be monetized:

  • Binge eating.
  • Hiding and hoarding food.
  • Misusing laxatives.

On the other hand, videos that only talk about an eating disorder without promoting it – like educational videos, documentaries, or stories from survivors – can earn ad money. This move is to ensure that the platform doesn’t indirectly support harmful behaviors.

YouTube’s Words on the Update

Conor Kavanagh, who leads YouTube’s monetization policy, shared the platform’s perspective. He said they recognize the value of content discussing sensitive topics, especially if it can help viewers. They aim to support content that handles these subjects in a careful, non-graphic manner, without discouraging it through the lack of monetization opportunities. He also acknowledged that some creators felt targeted because they discussed topics that affect them more, hoping this change would offer them more freedom and revenue chances.

In short, YouTube hopes this update will provide a more balanced space for creators to talk about vital issues while also benefiting from ad revenue.

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