Google Improves Merchant Center Monitoring with Search Console Enhancements

What’s the Big Update?

Google’s Search Console is introducing upgrades to the Shopping tab Listings report. These enhancements aim to help businesses efficiently manage their products.

A Look Back

In the previous November, Google unveiled a novel section in Search Console. The main idea was to empower merchants to showcase their products on the Shopping tab. By creating a Merchant Center account, businesses could amplify their reach across Google’s ecosystem.

What’s New Now?

Search Console is leveling up this section for businesses equipped with a Merchant Center account. The main objectives are:

1. Monitor Product Status: Businesses can keep an eye on the status of their products and pinpoint opportunities to boost their visibility on Google.
2. Instant Notifications: Merchants get alerts when their products vanish from the Shopping tab due to any glitches or issues.
3. Spot Growth Opportunities: Businesses can identify chances to drive more clicks and elevate the ranking of their products on Google.

How to Get These Features?

To switch on these enhancements in the Shopping tab Listing report, businesses need to connect their Search Console property with their Merchant Center account. This link can be established effortlessly by any Search Console property owner, given they have admin rights to the connected Merchant Center account. Once linked, all associated Search Console users can benefit from the revamped experience.

Rollout Plan

This upgrade will be phased in progressively in the upcoming weeks. To ascertain if these features are live for you, just head to the Shopping tab listings section within Search Console. If they’re available, you’ll find step-by-step instructions. For a deeper dive, you can explore more about the Shopping tab listings.

In a nutshell, Google is bridging the gap between Search Console and Merchant Center, offering businesses the tools they need to thrive in the digital marketplace.