Affiliate Marketing Keyword Research: Complete Guide

Traffic arbitrage and affiliate marketing work with different sources, from social media ads to pop-ups. However, one of the best sources of traffic is SEO promotion as it is relatively free and works without any restrictions. In our article, we will talk about something without which no SEO promotion is possible – keyword research.

What is Keyword Research

SEO promotion is based on keywords that search engines take into account. Previously, only the number of keys mattered – the more there are, the higher the site in the search results. Now promotion has become more difficult, but the keys are still important.

Keyword research is the process of finding the right keywords for you. For example, if your task is to promote a site in a betting theme, then you will need to use a variety of sports betting keys. With this kind of research, you don’t have to guess what users are interested in – you will understand it.

In addition, keyword research helps you more accurately identify keywords for search ads. Again, the more specific the queries are, the more likely a user is to get your ad when they search on Google.

How to start research

Evaluate the current performance of the keys

If you have been working with a certain site for a while, it is already ranking for some key queries. They may be incorrect, inaccurate, or poorly developed, but they must be defined for statistics. This will help determine the scope of work.

Track Your Competitors

A good way to search for keywords is to look at how competitors’ SEO is performing. Most likely, they have already set up optimization and the site is ranked by the most effective queries. Your task is to find out which ones.

You should not be trifles here – you need to compare yourself with the leaders of your region. It will be easiest to equal their work.

Ask customers

It is also quite possible to extract search queries from user data. Talk to your audience, let them take a short survey or contact your support team. In the end, something can be learned through social networks.

Keyword Research Tools

If none of the above methods gave a result, you need to use special services.


Semrush is one of the most famous and functional SEO services. It provides data on keyword popularity and how it changes over time. In addition, Semrush makes it possible to analyze content. This will allow you to better use the collected keywords to create text materials.


Ahrefs is another feature rich SEO tool. It provides whole lists of keys for the topics you are researching. Each key is considered and evaluated by the service depending on its effectiveness. What’s more, Ahrefs tracks your site’s SEO statistics, it provides progress reports and even recommendations on what needs to be done to rank higher in the SERPs.

Google Keyword Planner

Google Keyword Planner is a free tool for running contextual advertising on Google. But it also works great for SEO purposes. For the selected keyword, the service provides complete statistics – how many people search for this word and its variations, how much they pay for advertising using this key, and much more.

What keys to use?

Direct match

Not always a direct match to the keyword is the best choice. But when it comes to keywords in the style of “best …” and “top …”, then it works. Search engines perfectly lead the user to such articles.

Direct match keywords can be placed directly in headings and subheadings. Thus, the user will immediately see that he is on the page he was looking for.

The problem with direct match keys is high contention. Most likely, for these queries, you will be shown far from the first page. Therefore, direct correspondence must be used, but not bet on it.


Comparison keys make sense to use when you are working with a well-known brand product. Users like to compare them with other brands – HP and Asus, iPhone and Samsung, Adidas and Reebok.

Search queries of this kind, as a rule, are much smaller. However, competition is also low.


When people choose a product, they read reviews. And in the search engine they drive in – “review on the iPhone 14”, for example. “Review” in combination with the product name can be a great keyword, so many users are looking for something like that. And in principle, guides and reviews generate a lot of keys.

Low-frequency and micro-low-frequency requests

All keywords differ in frequency. This parameter shows how often users use a particular query. And if it is difficult to work with high- and mid-frequency requests due to high competition, then low-frequency requests have almost no competition.

Low-frequency phrases are those that are searched less than 1000 times a month every month. Micro-low-frequency ones are even smaller, where the frequency is not much different from zero. Both types of requests are good because the user knows exactly what he is looking for, for example, “Italian films of 2018 about doctors.” If you use such keys, you will most likely lead users to your site.

How to use a ready study

So, the keys are collected, what to do next?

Create content around keywords. To get your site to the top of the search results, you need to have enough keywords on it. And for this you need to publish useful and interesting content as search engines take into account the quality of articles, not only the number of keywords.

At the same time, you can create not only text materials such as podcasts and videos are also suitable. The main thing is that the description contains selected keywords. In general, Google mechanisms love useful and diverse content – if there is something on the page that makes the user linger, the page will be moved up.

Create support guides. It’s not enough to just do reviews and text articles – if you are promoting complex products, then you need to write guides using keywords. In traffic arbitrage, this applies to financial and cryptocurrency offers, as well as any installs.

Reorganize product descriptions. In the end, the collected keywords must be included in the product descriptions – this is especially true if you are promoting large online stores. As a rule, it is impossible to reach the top with only one page with a product description, but such an action will add weight to your site.

Main Points

  • Keyword research is the process of selecting words and phrases that will raise your site in search results for a particular query.
  • Using keywords, you can create site content, technical guides, and more accurate product descriptions.
  • Low-frequency keywords are often more attractive, they have less competition, but at the same time, the user knows more exactly what he wants.
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