What are Long Tail Keywords? And How to Find Them

In the ever-evolving landscape of SEO, understanding and leveraging long tail keywords remain a vital strategy for businesses aiming to maximize their online visibility. As we step into 2024, the competition in the digital sphere has grown fiercer, making the role of keyword research in local SEO more critical than ever. In this regard, focusing on long tail keywords can be your trump card in achieving higher rankings and attracting a more targeted audience to your website. Let us delve deeper into what these keywords are, their significance, and methods to identify and integrate them into your SEO strategy effectively.

What Are Long Tail Keywords, Exactly?

Long tail keywords are extended keyword phrases, typically consisting of three to five words, that people use when they are closer to the point of purchase or when they are using voice search. They are more specific compared to short, one-word head terms which are highly competitive. These keywords are instrumental in targeting niche demographics and are a great tactic to connect with potential customers looking for products or services in a particular area.

Long-Tail Keyword Examples

  • “Affordable organic skin care products”
  • “Best Italian restaurants near me”
  • “2024 local SEO keyword research tools”
  • “Beginner’s guide to meditation in 2024”
  • “Tips for creating compelling content in 2024”

To develop a robust strategy, businesses should focus on finding and incorporating a mix of these keyword types into their content. One might use various tools to identify these phrases, which often encompass a smaller number of searches per month but allow for more targeted traffic and potentially higher conversion rates.

How Do Long-Tail Keywords Work?

The functioning of long-tail keywords is grounded in the principle of specificity. These keywords, usually longer and more detailed, focus on attracting a highly targeted audience rather than a large volume of random traffic. They help businesses to zone in on the exact queries that potential customers are typing in search engines, thereby creating a more streamlined and effective SEO strategy.

The 80/20 rule in long-tail keywords

In the SEO realm, the 80/20 rule is often applied to describe the distribution of traffic generated through keywords. It suggests that approximately 20% of the keywords (head terms) account for about 80% of the traffic, whereas the remaining 80% of the keywords (long-tail keywords) attract the other 20% of the traffic. Despite the smaller traffic volume, the latter tend to have a higher conversion rate as they are more aligned with the user’s specific intent.

Why Are Long-Tail Keywords Important?

In the grand scheme of SEO, long-tail keywords hold a significant place. Here’s why:

Easier to Rank

With less competition compared to broad keywords, long-tail keywords allow businesses, especially local ones, to rank higher on search engine result pages (SERPs). Utilizing long-tail queries can be a smart strategy to get started with SEO, especially for new websites.

Targeted Traffic

Long-tail keywords draw in users who are closer to making a decision or a purchase. This means that the traffic directed from these keywords is more likely to convert, making your SEO efforts highly effective.

Less Expensive Pay Per Click (PPC) Advertising

When it comes to PPC advertising, targeting long-tail keywords can be less costly. The competition for these specific phrases is typically lower, resulting in a decreased cost per click.

Easy to Target

Thanks to their specificity, long-tail keywords are easier to target. They allow businesses to create content that precisely meets the user’s query, potentially resulting in higher satisfaction and conversion rates.

More Choice

Utilizing long-tail keywords offers more room for creativity and variety in content creation. It opens up opportunities to craft content that addresses various nuances of a topic, thereby attracting a wider range of potential customers.

How to Find Long-Tail Keywords

To harness the power of long-tail keywords in 2024, you need to adopt a meticulous approach to finding the right terms to target. Here are some techniques and tools that can assist you in this endeavor.

Use the Keyword Magic Tool

This tool can be a godsend when it comes to identifying long-tail keywords. It offers a vast database of keyword suggestions, helping you to choose the most relevant and effective phrases for your content strategy.

Perform Keyword Gap Analysis

Conducting a keyword gap analysis helps in finding the keywords that your competitors are ranking for, but you are not. It can uncover potential opportunities for targeting untapped long-tail keywords.

Try Google Search Features

Leveraging Google’s search features, such as auto-suggestions and “People also ask”, can be a simple yet effective way to find long-tail keyword opportunities. These features offer insights into the commonly used queries by users.

Use Semrush Topic Research Tool

Semrush offers a robust tool for identifying long-tail keywords through topic research. This tool provides insights and ideas on content creation by analyzing the top-performing content in your niche. You can uncover a goldmine of long-tail queries that can be used to tailor your content more closely to what your target audience is looking for.

Leverage Forum Sites

Forums and community platforms are excellent places to find real queries and phrases that people use in your industry. You can identify the exact words and phrases used by potential customers, which can be a rich source for long-tail keywords. Engaging in forums also allows for a deeper understanding of your audience’s needs and preferences.

Try Google Ads Keyword Planner

This tool, provided by Google, is a valuable resource for keyword research. It helps in finding related keywords and gives insights into the search volumes and competition level of each keyword. Leveraging this tool can aid in crafting a keyword strategy that targets keywords with a good balance of search volume and competitiveness.

The Best Long-Tail Keyword Tools

When it comes to choosing the best long-tail keyword tools, you’ll want to consider a variety of factors including ease of use, depth of data, and potential ROI. Here are some top tools that can aid you in your long-tail keyword research:

  • Google Ads Keyword Planner
  • Semrush
  • Ahrefs
  • Moz
  • KWFinder

Using Long-Tail Keywords Effectively

Once you’ve found your long-tail keywords, the next step is crafting a strategy to use them effectively in your content. Here’s how:

Consider the User’s Search Intent

Understanding and matching the user’s search intent is key. Make sure your content precisely answers the questions or solves the problems that users have when they make those specific long-tail queries.

Place Your Keywords Strategically

Incorporate long-tail keywords strategically within your content. They should appear in the title, meta descriptions, and throughout the body of the content without seeming forced.

Create Topic Clusters

Organize your content into topic clusters, with a central piece of content targeting a head term, and surrounding content targeting related long-tail keywords. This not only helps in SEO but also provides a more comprehensive resource for your audience.


Embracing the power of long-tail keywords is more than a trend; it’s a proven strategy for businesses looking to carve out a niche in a highly competitive market. By focusing on these specific, longer queries, you can attract a targeted audience that is more likely to convert. Remember, it’s not about attracting massive traffic, but rather about drawing in the right traffic – people genuinely interested in what you have to offer.

As you venture into using long-tail keywords, keep refining your strategies, continually analyzing the performance and adapting to the changing dynamics of the SEO landscape. You might also find it beneficial to explore further on this topic in our previously published articles like SEO-friendly content and Keyword research for affiliate sites.

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