Important Update: Google Business Profile Websites to Be Discontinued in March 2024

In a significant move, Google has announced the discontinuation of websites created through Google Business Profiles (GBP), effective March 2024. This change necessitates businesses to transition to alternative website solutions to maintain their online presence.

Transition Period and Redirects

To facilitate a smooth transition, Google will implement a redirect from the GBP websites to the respective Google Business Profiles until June 10, 2024. This means that while the websites will cease to function, customers attempting to visit these sites will be automatically redirected to the business’s Google Profile in the interim.

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Identifying If Your Business Is Affected

Businesses can easily check if they are using a GBP-created website by searching for their business on Google, accessing their Business Profile, and looking in the contact section for website information. If it mentions a website created with Google, it’s time to look for an alternative solution.

Recommended Alternatives by Google

As businesses seek new platforms to host their websites, Google has recommended several website builders that cater to a range of needs, from basic sites to complex e-commerce platforms. Among the suggested alternatives are Wix, WordPress, Shopify, Squarespace, GoDaddy, Google Sites, Durable, Weebly, and Strikingly. These platforms offer diverse features, including free options, generative AI integration, and varying degrees of SEO optimization. It’s crucial to note the implications of using certain platforms like WordPress, where content might be used as training data for AI unless users opt out.

Optimizing for Performance and SEO

In light of the shift, businesses should consider website builders that show significant improvements in Core Web Vitals, such as WordPress, Wix, and Squarespace, to ensure optimal site performance. While Google Sites was highlighted for introducing Genie, Google’s new AI model, it may not be the best choice for those prioritizing SEO.

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Updating Ad Campaigns

Businesses running Google Ads campaigns linked to GBP websites need to update their website links before March 1, 2024, to prevent ads from being paused. This update is crucial to avoid potential disruptions in advertising efforts and to ensure a seamless customer experience.

Choosing the Right Platform

With the upcoming changes, now is the time for businesses to research and select a website builder that aligns with their needs, budget, and desired online presence. The goal is to find a reliable and optimized solution that offers the best return on investment and enhances business visibility online.

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