What is Popunder and how to use it

Pop-up ads are a huge part of the traffic available to affiliates. But if pop-ups and push notifications are considered a relatively familiar format, it is more difficult to work with a pop-under. They are more delicate and less noticeable, and therefore often do not bring the proper result. In our reviewl, we talk about what a popunder is and how to use it.

What is a popunder

Popunder is a type of pop-up ad. Unlike pop-ups that appear on top of the main page of the site, popunder opens in a new window and under the tab the user is on. That means, ads are not even visible until you completely close the browser.

Popunder opening can be customized. Sometimes it opens along with the transition to a specific page, and sometimes by clicking on a certain image or even scrolling.

Benefits of popunders

The main advantage of a popunder is that you don’t have to spend money on creatives at all. It is enough to place a piece of code on certain sites that will automatically open the promoted landing page – and here it is, the transition. In fact, you can learn traffic arbitrage using this format as there are few links and they are simple.

Another plus is cheap and voluminous traffic. For most geos, driving traffic from popunders is cheap. Also, it is always enough.

Finally, a popunder is a non-aggressive ad format. Where pop-ups jump out and annoy the user, popunders appear behind the main tab. That means, you will get much less negative in relation to advertising.

Disadvantages of popunders

However, popunders are not a perfect overall solution. For example, a user may not see an ad at all if they simply turn off the device. Where pop-ups guarantee that the user will see ads, the popunder format does not provide any guarantees.

Popunder traffic is cheap, but it can be non-targeted. A stream of disinterested users is not what a company ultimately wants. And the problem of bot traffic in the format is very common.

In addition, the popunder format does not allow deep customization of the advertising campaign. You can set the geo, device, opening time, but this does not guarantee that the ad will be shown to a potential buyer.

Popups or popunders – which is better?

What to choose in each individual campaign depends on many factors.

On the other hand, where the offer is calm and thoughtful, the popunder works better. It can be some kind of software or a financial offer. Popunder does not hurry, on the contrary, it gives time to put everything in order and make a decision on a cold head.

You also need to remember that search engines treat popunders rather negatively. They do not strongly pessimize the positions of your site in the search, but there is a certain decrease. Therefore, in those projects where the traffic manager works towards the long future, it is better to use pop-ups.

How to choose an offer for a popunder

Popunder is a relatively non-aggressive ad format. But it still appears in such cases that the user does not expect to see ads. The default option is to use offers with popunders that do not require complex actions from the user.

Mobile offers. The niche itself is popular and generates a lot of conversions. With the help of popunders, you can promote online cinemas, simple games, and other offers designed specifically for smartphones. Many users perceive smartphones as a means of entertainment, so affiliate marketers should pay attention to this.

The beauty of such offers is that the user does not even have to enter the card details for payment as it will be debited automatically from his phone account.

• Software. Also a popular vertical due to general concern about the security of user devices. Nowadays, offers with antiviruses and VPNs convert well, sometimes with cleaners or accelerators. It is worth choosing programs with free periods so that the user has time to evaluate the software. Pay special attention to the payment model. The payment should be credited precisely for the launch of the trial. Payment for the program after is more complicated.  Here, a lot depends not on the affiliate, but on the quality of the product.
• Sweepstakes. Participation in online sweepstakes is also popular, especially in Latin America, Eastern Europe and India. The whole purpose of such an offer is to get the user’s contacts, real winnings here are very unlikely. On Tier 1 geos, you can use sweepstakes with a different pitch, such as requests to complete surveys.
• Gambling and betting. This is where you can find a lot of “cold” clients – gamblers usually do not advertise themselves so much. Offers with free spins or doubling sports bets work well. The only negative is that even for popunders, there is quite a lot of competition and a high price for advertising.